Our portfolio
More visibility. Better acquisition. A more connected customer journey.
Explore the marketing projects behind the numbers, from AI search and paid ads to ecommerce, content and automation. See the problem, what we changed and the reported result.
Explore our workFeatured project / Ecommerce & paid media
A stronger acquisition system.
A new level of monthly revenue.
Campaign architecture, creative testing and product-level reporting rebuilt around the sales that mattered. Monthly revenue moved from approximately ₦25M–₦30M to above ₦50M.
Selected work
Browse 12 projects across search visibility, revenue growth, content and customer operations.
Showing 12 of 12 projects
Paid media
₦187M
Meta-attributed revenue on approximately ₦36M ad spend
Wellness ecommerce
How Be Alexander reworked a Meta Ads acquisition system for Naxa Wellness and helped move monthly revenue above prior levels.
Meta Ads, creative testing, reporting, sales performance tracking
Read case studyAI SEO & search
47 → 6,400+
Google clicks per 28 days, plus a live ChatGPT app
Pan-African stock market data platform
How Be Alexander built and runs the AI SEO strategy for a financial data platform covering 21 African stock exchanges, making it a source that both Google and AI assistants surface for African market questions.
AI SEO (GEO), technical SEO, structured data, programmatic SEO, content strategy, digital PR
Read case studyAI SEO & search
2,800 / day
ChatGPT page fetches, up from 400–850 a day
Nigerian stock market data and investor tools
How Be Alexander runs AI SEO and search strategy for Kobo Terminal (formerly NGX Pulse), from a full brand and domain migration to technical rebuilds that made high-value pages readable by Google and AI assistants.
AI SEO (GEO), technical SEO, domain migration, structured data, content refreshes, Search Console analysis
Read case studyAI SEO & search
36,400+
Search impressions in 28 days, up from 3,300 over 90 days
African financial data API for developers
How Be Alexander built the search and AI discovery strategy for Mansa API, a developer API for African bank codes, SWIFT codes, mobile networks, currencies, and public holidays.
AI SEO (GEO), programmatic SEO, technical SEO, developer marketing, MCP and registry distribution
Read case studyPaid media
10× targets
Webinar registrations and closed leads
Real estate education
How funnels, CRM workflows, PPC, and social campaigns supported webinar registrations, lead generation, and audience engagement for a real estate education business.
PPC, CRM funnels, landing pages, email automation, social media
Read case studyEcommerce
Connected retention
Shopify, Klaviyo, Zapier and Typeform working together
Hair science and ecommerce
How Shopify operations, Klaviyo flows, Zapier workflows, and Typeform automations helped support a more connected ecommerce customer journey.
Shopify, retention marketing, Klaviyo, Zapier, Typeform, automation
Read case studyPaid media
20+ influencers
Coordinated for brand reach and a viral health campaign
Agency, FMCG, banking, health, investment
How digital strategy, paid media planning, influencer coordination, and campaign execution supported high-visibility brands across FMCG, banking, investment, and health.
Digital strategy, paid media, influencer marketing, Google Ads, Meta Ads
Read case studyAI SEO & search
Search visibility
From limited Google visibility to profitable keyword rankings
Luxury home ecommerce
How Shopify management, technical website optimization, local SEO, and content work helped a luxury home brand gain profitable Google visibility.
SEO, Shopify, Google Business Profile, technical optimization, GTM
Read case studyAI SEO & search
An organic foundation
A content engine built from keyword research and topic clusters
B2B staffing and agency talent
How keyword research, topic clusters, SEO content planning, and social content helped build an organic growth foundation for an offshore staffing agency.
SEO content, keyword research, topic clusters, social content, analytics
Read case studyPaid media
From content to checkout
Shopify operations with Meta, Google and YouTube Ads
Coaching and organic hair care
How Shopify catalog management, website content, social content, and Meta, Google, and YouTube Ads supported an online coaching and organic hair care business.
Shopify, Meta Ads, Google Ads, YouTube Ads, content, SEO
Read case studyCRM & automation
A connected CRM
WordPress to HubSpot migration, CRM setup and automation
Online coaching and education
How PPC, HubSpot migration, CRM setup, automation, SEO, and content strategy supported an online coaching platform.
PPC, HubSpot, CRM, Klaviyo, SEO, automation, content strategy
Read case studyContent & strategy
Agency execution
Content, copywriting, email campaigns and reporting support
Digital marketing agency
How digital marketing support across social content, reporting, copywriting, Canva design, and email campaign assistance contributed to agency execution.
Social content, reporting, copywriting, email campaigns, Canva design
Read case studyClient testimonials
From the first website to the next stage of growth. Partnerships across websites, landing pages, social media, ecommerce, SEO and paid ads.
Draft testimonials for review. These are proposed quotes, pending client approval.
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Be Alexander brought clarity and consistency to our social media. The content felt aligned with our brand, and having a clear strategy made it easier to connect with the people we wanted to reach.
Social media marketing
The focus went beyond running ads. Be Alexander connected our campaigns, creative testing and reporting around sales, giving us a clearer view of what was working and where to focus our next stage of growth.
Ecommerce & wellness
We wanted a more connected ecommerce experience. Be Alexander helped bring our marketing and customer journey together, with a thoughtful approach to turning interest into purchases and building stronger relationships after the first order.
Ecommerce & beauty
Be Alexander understood how our website and landing pages needed to support the business. The approach brought together clear messaging, a focused visitor journey and the systems behind it, making the path from interest to enquiry feel much simpler.
Productive Insights
Our landing page needed to give visitors a clear reason to register and an easy way to take that step. Be Alexander brought the page, campaign messaging and follow-up journey together with a strong focus on that goal.
Boston Realty Institute
Be Alexander approached SEO with our customers and commercial goals in mind. The work connected technical improvements and useful content with the searches that mattered to our business, creating a stronger foundation for visibility and revenue growth.
Home & lifestyle
Your next chapter
Tell us where growth is getting stuck. Let’s work out what needs to change.