Max Edge Communications
How digital strategy, paid media planning, influencer coordination, and campaign execution supported high-visibility brands across FMCG, banking, investment, and health.
Services: Digital strategy, paid media, influencer marketing, Google Ads, Meta Ads
The Problem
Max Edge Communications needed digital strategy and execution support across multiple client brands, including Ajinomoto Food Nigeria, Flour Mills Nigeria, Providus Bank, and related products.
The work required campaign planning, budget thinking, channel strategy, reporting, influencer coordination, and brand-consistent execution across social and digital platforms.
What We Changed
Monthly digital strategies were created for client campaigns across FMCG, banking, investment, and health categories.
Campaign budgets were planned with ROI and ROAS accountability in mind. Web traffic, SEO, SEM, marketing, and sales performance metrics were reviewed to identify opportunities and forecast trends.
Social media and Google Ads campaigns were planned and executed, while strategy, design, and content teams were coordinated to keep campaign experiences consistent.
For AFN products during World Hypertension Day, digital campaign execution and influencer coordination helped the message reach wider audiences and shift perception among Nigerians aged 18-55.
The Result
The World Hypertension Day campaign gained viral momentum and helped reposition the product message with a broader audience.
Influencer coordination involved more than 20 top Nigerian influencers, helping brands reach new audiences through paid targeting and influencer-led storytelling.
Key Improvements
- Monthly digital strategy created for multiple high-visibility brands
- Campaign budgets planned with ROI and ROAS targets in view
- Google Ads, social media, and influencer campaign activity supported
- Over 20 Nigerian influencers coordinated for audience expansion
- Viral health campaign execution supported brand perception shift