Texture Science Labs
How Shopify operations, Klaviyo flows, Zapier workflows, and Typeform automations helped support a more connected ecommerce customer journey.
Services: Shopify, retention marketing, Klaviyo, Zapier, Typeform, automation
The Problem
Texture Science Labs needed a stronger technical marketing layer for an ecommerce operation connected to Regirlworld and ReXI Lab Made Hair.
The business needed Shopify operations, retention flows, app integrations, automations, and customer touchpoints to work more smoothly across the store and marketing stack.
What We Changed
We managed and optimized Shopify storefront operations, including product setup, app integrations, performance tracking, and technical workflow support.
Retention flows were built and maintained across Klaviyo, including abandoned cart, re-engagement, and upsell journeys.
Zapier and Typeform were used to connect tools, reduce manual handoff, and turn marketing ideas into functional customer-facing workflows.
We also collaborated with design, engineering, marketing, operations, and product teams to make sure the customer journey worked across the systems behind the storefront.
The Result
Texture Science Labs gained a more connected ecommerce marketing operation, with stronger workflow support across Shopify, Klaviyo, Zapier, Typeform, and related store apps.
The work helped the business move from isolated tools toward a more integrated retention and customer-experience system.
Key Improvements
- Shopify product setup, pages, apps, and storefront operations supported
- Abandoned cart, re-engagement, and upsell flows managed in Klaviyo
- Zapier and Typeform workflows used to connect customer touchpoints
- Integration issues across Shopify and Klaviyo troubleshot
- Analytics reports created to monitor retention performance and opportunities