How Be Alexander handles personal information.

1. Who this policy applies to

This Privacy Policy explains how Be Alexander collects and uses personal information when you visit this website, email us, request marketing support, or work with us as a client, prospect, partner, supplier, or website visitor.

Be Alexander is based in Lagos, Nigeria and works with businesses in Nigeria and other markets. Where applicable, we handle personal information in line with the Nigeria Data Protection Act 2023 and other relevant privacy requirements.

2. Information we collect

Information you provide directly: your name, email address, phone number, company, role, website, budget range, current marketing channels, project details, and any other information you include when contacting us by email or during a business discussion.

Website and analytics information: pages visited, approximate location, device and browser information, referring pages, session activity, and other usage data collected through cookies, Google Tag Manager, Google Analytics, or similar measurement tools.

Client work information: access details, platform data, campaign data, CRM data, ecommerce data, customer journey data, reporting files, creative assets, and business information shared with us so we can deliver agreed marketing, automation, analytics, or consulting services.

3. How we use personal information

We use personal information to respond to enquiries, assess whether our services are a good fit, prepare proposals, provide services, manage client relationships, improve our website, measure marketing performance, protect our systems, maintain business records, and comply with legal or regulatory obligations.

We may also use aggregated or de-identified information to understand website performance, improve content, and make better decisions about services, case studies, reporting, and user experience.

4. Lawful bases for processing

Depending on the context, we process personal information based on consent, contract, legitimate business interests, legal obligations, or another lawful basis available under applicable data protection law.

Where we rely on consent, you can withdraw that consent. Withdrawing consent does not affect processing that happened before withdrawal, and it may limit our ability to provide certain services or respond to certain requests.

5. Cookies and analytics

Our website uses Google Tag Manager and Google Analytics to understand how visitors use the site and to improve content, technical performance, and marketing decisions. These tools may use cookies or similar technologies to collect usage information.

You can manage cookies through your browser settings. You can also review Google's privacy controls and the Google Analytics opt-out browser add-on if you want to limit Google Analytics measurement.

6. How we share information

We do not sell personal information. We may share information with service providers and tools that help us run the website, communicate with prospects, deliver client work, host files, analyze performance, manage campaigns, automate workflows, or meet business and legal requirements.

For client work, we may process information inside platforms such as advertising accounts, analytics tools, CRM systems, ecommerce platforms, email tools, automation tools, reporting dashboards, or other systems the client asks us to use.

We may also disclose information if required by law, regulation, legal process, or to protect the rights, safety, and property of Be Alexander, our clients, website visitors, or others.

7. International transfers

Some service providers, platforms, or client systems may store or process information outside Nigeria. Where this happens, we take reasonable steps to use reputable providers and appropriate safeguards for the nature of the information and service involved.

8. Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including responding to enquiries, delivering services, maintaining business records, resolving disputes, and meeting legal, accounting, or reporting requirements.

Client project information may be retained for a reasonable period after an engagement so we can support continuity, reporting, audits, account management, and legitimate business administration unless a shorter retention period is agreed or legally required.

9. Your privacy rights

Subject to applicable law, you may have the right to request access to your personal information, correction of inaccurate information, deletion, restriction of processing, objection to processing, data portability, withdrawal of consent, and information about how your data is used.

You may also have the right to complain to the Nigeria Data Protection Commission or another relevant data protection authority if you believe your privacy rights have not been respected.

10. Security

We use reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. No website, email system, or online platform can be guaranteed to be completely secure, so we encourage clients and visitors to share sensitive information carefully.

11. Children

Our website and services are intended for businesses and adult decision makers. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact us so we can review and delete it where appropriate.

12. Automated decision-making and AI

Be Alexander may use AI-assisted tools to support research, analysis, marketing workflows, content planning, reporting, and automation. We do not use website visitor information to make solely automated decisions that produce legal or similarly significant effects about individuals.

13. Changes to this policy

We may update this Privacy Policy as our website, services, tools, legal obligations, or business practices change. The updated version will be posted on this page with a revised last-updated date.

14. Contact us

For privacy questions, data requests, or concerns about how your information is handled, contact Be Alexander at hello@bealexander.com.