Performance marketing agency in Lagos, Nigeria
Turn your ad spend into more sales, more qualified leads, and less manual work.
We build paid acquisition and automation systems that help ecommerce brands sell more and service businesses generate better leads, follow up faster, and convert more of the opportunities they already paid to acquire.
Meta. Instagram. Google. TikTok. Funnels. CRM. WhatsApp. Email. Automation. One connected growth system.
Based in Lagos. Working with ambitious businesses across Nigeria and international markets.
The goal is not more marketing. It is more business.
N187M+
Meta-generated revenue from a documented ecommerce growth period
N36M
Ad spend managed for Naxa Wellness during the measured period
10X
Webinar registration and closed-lead target outperformance
Real claims should stay tied to the supporting case studies, timeframes, and attribution methods.
The problem
Good ads cannot save a broken customer journey.
You can have the right audience, a good offer, and a decent ad, then still lose money because the customer journey does not end when someone clicks.
Ads may generate traffic while the product page fails to convert. Lead forms may produce enquiries while nobody follows up quickly enough. Campaigns may create activity without a reliable system for knowing what to scale.
We connect the pieces between the first impression and the final sale.
What are you trying to grow?
Two core paths. One connected system.
Ecommerce growth
More customers. Better economics. A system your ecommerce brand can scale.
Running ads is easy. Building a paid acquisition system that can spend more without destroying margins is harder. We help ecommerce brands connect ads, product pages, checkout, retention, and reporting into one growth system.
Scale My Ecommerce BrandLead generation agency in Lagos
More qualified leads. Faster follow-up. More sales opportunities.
We build lead generation systems for service businesses that need a reliable way to attract prospects, capture demand, qualify enquiries, follow up quickly, and move the right people toward a sales conversation.
Build My Lead Generation SystemMarketing automation
Your team should not be spending human hours on repeatable work.
Every repetitive task in your marketing and sales process creates hidden cost. We help businesses automate the follow-up, routing, reminders, recovery, and reporting work that should not depend on someone remembering what to do.
Automate My BusinessThe Be Alexander growth system
We do not just run ads. We build what happens before, during, and after the click.
01
Attract
Meta, Instagram, Google, TikTok
Get your offer in front of the right people.
02
Capture
Landing pages, product pages, lead forms, WhatsApp, checkout
Turn attention into an actual opportunity.
03
Convert
Offers, creative, funnels, CRO, sales process
Turn opportunities into customers.
04
Follow up
Email, WhatsApp, CRM, remarketing, lead nurturing
Make sure interested people do not disappear.
05
Retain
Post-purchase, win-back, upsells, segmentation
Increase the value of the customers you already paid to acquire.
06
Scale
More winning creative, more qualified traffic, better economics
Increase volume once the system can support it.
Why Be Alexander
You do not need another agency sending you a monthly PDF.
Revenue first
We focus on numbers closest to the business: revenue, CPA, qualified leads, conversion rate, ROAS, customer value, and time saved.
Strategy before spend
We diagnose the bottleneck before increasing budget: offer, audience, creative, campaign structure, landing page, checkout, sales process, or follow-up.
Acquisition plus automation
Generating the opportunity is only half the job. The system must also capture, qualify, follow up, and retain.
Transparent reporting
You should know what was spent, what happened, what improved, what failed, what we learned, and what changes next.
Be Alexander
Become the Alexander of your industry.
Alexander the Great is remembered for leadership, speed, ambition, and disciplined conquest. We use that idea as a business standard: help you lead your category, take the markets that matter, and build a growth system strong enough to hold the ground you win.
Lead the market
We help you stop reacting to competitors and start building a position your category has to respond to.
Win the territory that matters
Like Alexander, the point is not random expansion. It is choosing the right markets, offers, audiences, and channels, then taking ground with discipline.
Build a system that can scale
Conquest without structure does not last. We connect acquisition, conversion, follow-up, retention, and reporting so growth can keep moving.
Real work. Real numbers.
See what changed when we worked on the system.
N36M ad spend -> N187M Meta-generated revenue
Naxa Wellness
How Be Alexander reworked a Meta Ads acquisition system for Naxa Wellness and helped move monthly revenue above prior levels.
10x webinar registration and closed-lead targets
The Realty Institute
How funnels, CRM workflows, PPC, and social campaigns supported webinar registrations, lead generation, and audience engagement for a real estate education business.
Lagos-based. Built for growth.
A performance marketing agency in Lagos helping businesses grow across Nigeria and beyond.
FAQ
Questions businesses ask before we work together.
What does Be Alexander do?
We help ecommerce brands grow through paid advertising and marketing automation, while helping service businesses generate, qualify, and follow up with more leads.
Do you manage Facebook and Instagram Ads?
Yes. We manage Meta advertising across Facebook and Instagram, including campaign strategy, testing, optimisation, retargeting, and performance reporting.
Do you work with businesses in Lagos and Nigeria?
Yes. We are based in Lagos and work with businesses across Nigeria as well as international clients.
Do you only run ads?
No. Paid advertising is a major part of what we do, but we also work on the systems around the ads: funnels, conversion optimisation, CRM workflows, and automation.
How do you measure performance?
Depending on the business model, we track revenue, ROAS, CPA, cost per qualified lead, conversion rate, lead-to-sale rate, customer value, and time saved.
Blog
Practical notes for better growth systems.
Lead Generation
Why Cheap Meta Ads Leads Are Not Always Good Leads
A lead generation guide for businesses using Meta Ads, explaining why cost per qualified lead matters more than cheap CPL.
Meta Ads
Why Your Facebook and Instagram Ads Get Clicks But No Sales
Learn why Facebook and Instagram ads get clicks but no sales, and how a Meta Ads agency can fix your landing page, offer, checkout, and conversion funnel.
Meta Ads
Why Your Meta Ads CPA Keeps Rising and How to Fix It
A practical Meta Ads CPA diagnosis guide for businesses that need a Facebook and Instagram ads agency to reduce wasted spend and improve profitable conversions.
Let's talk about your numbers