The Realty Institute
How funnels, CRM workflows, PPC, and social campaigns supported webinar registrations, lead generation, and audience engagement for a real estate education business.
Services: PPC, CRM funnels, landing pages, email automation, social media
The Problem
The Realty Institute needed a stronger digital acquisition system for brand awareness, website traffic, webinar registrations, and qualified closed-lead targets.
The campaign needed to reach people with relevant intent, move them toward a clear conversion event, and support follow-up across the customer journey.
What We Changed
We managed campaign activity across paid media, social content, funnels, landing pages, and CRM workflows.
Go High Level was used to build funnels, landing pages, and automated email sequences. PPC activity and social media were used to drive targeted traffic, increase engagement, and support existing and upcoming offers.
Retargeting and lookalike-style audience thinking helped improve the acquisition engine by focusing on people more likely to engage and convert.
The Result
The campaigns substantially outperformed the original webinar registration and closed-lead targets.
The wider system gave the business a stronger way to connect campaign traffic, landing pages, automated follow-up, and management reporting.
Key Numbers
- 10x webinar registration target
- 10x closed-lead target
- Funnels and automated email sequences built in Go High Level
- PPC, social media, and reporting used to support campaign performance