Mansa Markets
How Be Alexander built and runs the AI SEO strategy for a financial data platform covering 21 African stock exchanges, making it a source that both Google and AI assistants surface for African market questions.
Services: AI SEO (GEO), technical SEO, structured data, programmatic SEO, content strategy, digital PR
The Problem
Mansa Markets publishes market data for 21 African exchanges, along with commodity prices, dividend calendars, and market reports. More and more investors now ask ChatGPT, Claude, Perplexity, and Google AI Overviews for this information instead of scrolling through a list of links.
The platform needed to win in both places: rank in traditional search for high-intent queries such as share prices and commodity prices, and become the source AI assistants read, quote, and recommend.
What We Changed
We designed the AI SEO strategy around making every page citable: answer-first headlines, FAQPage and ItemList structured data, a clear methodology with a cite-as line, and an llms.txt file that tells AI systems exactly what the site holds.
We built programmatic page systems across all 21 markets, including exchange hubs, stock pages, dividend calendars, broker directories, daily market summaries, and commodity price pages by country, with internal linking that sends authority to the markets with the most demand.
We took the platform's data directly into AI assistants. The Mansa African Markets app was published in the ChatGPT apps directory and listed in the official MCP registry, so ChatGPT and Claude can pull African market data in conversation and attribute every answer back to the brand.
We ran a digital PR programme around an African Markets H1 2026 Review report, alongside a directory and developer-registry campaign to build referring domains.
When search data showed demand shifting toward commodities, we reprioritised quickly, keeping cocoa price pages current with official season prices and pushing the Nigeria cocoa page into the top results for "price today" searches.
The Result
Monthly Google clicks grew from 47 to more than 6,400 per 28-day window, with 295,000 search impressions in a single quarter during the first growth phase.
In one week (28 Sep to 5 Oct 2026), the Mansa African Markets app answered 361 tool calls from ChatGPT and 130 from Claude. Each one is a branded answer that points users back to the platform.
Key Numbers
47 -> 6,400+ Google clicks per 28 days
26x click growth in the first quarter of the programme
Nigeria cocoa price page: 140 -> 416 clicks across consecutive two-week windows, with a top-3 position for "cocoa price per kilo today in nigeria"
Live in the ChatGPT apps directory and the official MCP registry
491 AI assistant tool calls in a single week from ChatGPT and Claude
Structured data, llms.txt, and answer-first page templates rolled out across 21 markets