Online Marketing HQ & The Glow Up Blueprint
How a self-owned coaching and digital products business used Meta Ads, TikTok Ads, copywriting, content, and full-funnel execution to sell education and skincare products.
Services: Meta Ads, TikTok Ads, coaching, copywriting, funnel strategy
The Problem
Online Marketing HQ and The Glow Up Blueprint needed to prove a full-funnel growth model for both education and digital product sales.
The business combined paid advertising coaching with a self-published skincare guide, requiring strategy, positioning, ad creative, copywriting, campaign setup, optimization, and customer acquisition.
What We Changed
We built and marketed offers across two connected brands.
Online Marketing HQ focused on coaching newcomers in paid advertising, teaching Meta and Google Ads fundamentals and campaign strategy.
The Glow Up Blueprint was built as a self-published skincare guide, then marketed through Meta and TikTok ad campaigns.
The full funnel was handled end to end, from offer strategy and content creation to ad creative, copywriting, campaign setup, optimization, and customer acquisition.
The Result
The business became a practical proof point for building, marketing, and selling owned digital products and education offers without relying on a large team.
It demonstrated hands-on ability across product positioning, paid traffic, creative, funnel execution, and digital product customer acquisition.
Key Improvements
- Paid ads coaching offer built under Online Marketing HQ
- Skincare guide positioned and marketed under The Glow Up Blueprint
- Meta and TikTok campaigns used to drive demand
- Ad creative, copywriting, setup, and optimization managed end to end
- Full-funnel customer acquisition handled independently